It’s all in a name. Boutique 44 is an online, women's lifestyle boutique that aims to help you build a stylish, lasting wardrobe.  In numerology, 44 refers specifically to building something for future generations.  We believe your clothes should last for more than a season and that there are ways to mix trends with classic pieces to give yourself effortless style.  We strive to find unique brands and love local artisans.  Many of our lines come from Baltimore based designers, as well as other independent designers located on the East Coast.  

Owner, Amanda Gill, developed her entrepreneurial spirit at a young age, thanks to a family of Maryland based business owners.  In the 1950s, her grandfather opened the Village Sub Shop pizza chain in Baltimore.  Inspired by his tenacity, Amanda decided to name the boutique after his lucky number, 44.  Boutique 44 has been influenced by the southern charm of Charleston, SC. and the chic elegance of Parisian boutiques.


Our Beginnings, According to Me.

Boutique 44 has evolved organically over the years.  As a Fashion Design & Merchandising student, my studies took me from Maryland to Virginia and on to WVU in Morgantown, West Virginia where I met my future husband.  After a 3 month stint in Paris studying trend forecasting and styling, I moved to Charleston, South Carolina to work for a local boutique and design house.  I immersed myself in the culture and was swept away by the historic charm of the city.  I went on to design a jewelry line which was featured in Inside Out Charleston.  Although Charleston held my heart, it was time to return to Baltimore after a few years.

Upon our return, an old back injury flared up and I was out of work.  From a young age dealing with chronic pain, I knew that I had to pave my own way.  I was determined to work for myself, so that I could accommodate my health issues.  After my health forced me to leave my position as a buyer with a prominent menswear company, I knew it was time to start my journey.  Prior to Boutique 44, I owned the Brass Giraffe, a vintage clothing and handcrafted handbag company.  I initially started small by having a space at the opening of The Vintage Tin Can tag sale in Fallston, MD.  I found myself delving more into decor and losing site of my true calling.  I was also wearing a back brace almost 24/7.  I decided to take a leave and concentrate on my health.  Once I was back in shape, I decided that it was to take the leap of faith towards my real dream: my own store.

The Boutique 44 concept came to life in March 2016, when I found a historic space available at Wyndhurst Station in Roland Park, Baltimore.  Falling in love with the charm of original hardwood floors, bay windows, and the history of the former Baltimore train station, I opened my very first brick and mortar store.  I had the time of my life with the most amazing customers.  With the changing tides of commerce, I decided to move exclusively online and offer pop ups around the Baltimore region a year later.  Although I miss my store, I am so excited to offer a customer centered online experience.  Boutique 44 aims to shake up the online retail scene and offer you the same styling advice and help that we would in person.  Find your 44.

 Photo credit: Kimberly Brooke Photography